Our Business Process

Four components in which C P World Group interact and focus on the key responsibilities are based on the followings:


Strict standard operating procedures to deliver first class presentation of consignments to customers through avenues such as pre alerts, arrival notification, correct invoicing, speedy cargo availabilities and most important, customer care at the point of entry to the local C P World.

This is aided and made possible by the oganisation web-based Freight Management System. Another investment as proof of the management long-term commitment to the industry.


Sales generate customers and quality service keeps them happy.

This is the key performance aspect of the growth of C P World Group.

We will become a "sales driven" company, totally focused on customer contact, confidence and care whenever dealing with us.

A rigid and totally focused "customer call cycle" plan are implemented to ensure maximum coverage of the total forwarders/customs brokers in each country. Not only will C P World offices be sales driven, alliance partners will also be accountable for growth under a global target plan.

Communications are the key to growth within the C P World Group. We will be constantly circulating our sales correspondence, encouraging and challenging the global network to do the same.

A planned quarterly meeting reviews each offices performance.


C P W Group will draw its breath from sustained growth and profitability. The support of overseas offices and management is vital to our success.

Vendors of C P World will also be encouraged to support our business plans and involved in its implementation and measurement processes.


We at C P World know that creditors confidence and support is critical to our growth. Here, we will meet with all creditors expectations.